Shutter Zoom

Shutter Zoom is where you zoom into an object while taking a picture of it. When you do this affect, the edges of the image becomes blurred while the centre of the image is in focus. To create this effect, you set your camera to a lower shutter speed and you put it on TV setting.

Here's a few images of Shutter Zoom shots, (shown below):

Panning Techniques

To create good Panning Shots you need to set the camera to TV, the Shutter Speed should be 1/30. Once you have done that, you need to focus on one object and as you are about to take a camera shot of it, you move the camera from right to left and then you click the button to take the image. When taking a photo of the object, you need to make sure that the object is in focus and the objects around it are out of focus.

Here's a few examples of Panning Shots, (shown below):

TASK 1: Understand Different Applications Of Photography

Fashion Photographer

Patrick Demarchelier

Patrick Demarchelier was born in France but lived in the USA since 1975 and is one of the world's most coveted fashion photographers. His passion for photography started at the age of 17 years old where his Step-Father first gave him a camera.

His portraits have become very popular and he has photographed covers and has done campaigns for a lot of influential publications and fashion houses. He also became the assistant to a photographer who produced film magazine covers and became the assistant to a photographer called 'Hans Feurer' who worked with the magazine called Vogue. 

He then started working as a freelance photographer and assisted the following people:

• Henry Cartier-Bresson
• Terry King
• Jacques Guilbert

Being a Freelance Photographer can be quite risky as sometimes, you may not get paid to do your job and the when you do get money, it might not be a lot. You also have to deal with the taxman yourself and you manage all of your work alone.

However, there is a plus side to being a freelance photographer as you can work at your own pace, meaning that there is no particular time that you need to start and finish work and you can spend as much time as you want on your project. You're your own boss, so you have the chance to do anything that you choose to do, without someone, looking over your shoulder, telling you what to do.

I think that it is good to be a freelance photographer, because it enables you to create your own unique piece of work and you don't have to rush your project.

Patrick Demarchelier's work has been very successful that it has been displayed in many publications such as:

• Vogue Covers
• He done a few camera shot campaigns for Calvin Klein
• Ralph Lauren
• Chanel
• Elizabeth Arden
• Dior
• Giorgio Armani
• Louis Vuitton and many more.

However, most of the time, his photo's mostly appear in Vogue, Vanity Fair, Harper's Bazaar, Rolling Stone, Newsweek and Elle.

Here's a few images of the work that Patrick Demarchelier has done (shown below):